SHEBOYGAN — Rockline Industries earlier this month unveiled a newly refreshed corporate brand that showcases the essence of the company from its humble beginnings in Sheboygan to one of the world’s largest manufacturers of coffee filters, baking cups and consumer, medical and commercial wet wipes.
Since 1976, Rockline has evolved from one manufacturing facility in Sheboygan to seven locations with nearly 2,500 associates in three countries. From the beginning, Rockline has strived to live its core philosophy and values of people who do the right thing for customers and employees. That philosophy has now been realized in the new brand identity which includes a refreshed logo, creative and tagline, “people who make it right.”
“Our business continues to grow and transform so we thought it was time to update our look, our market presence and our commitment to customers and ourselves,” explained Randy Rudolph, President of Rockline.
The revitalized look and company promise celebrates, in a clear and contemporary way, Rockline’s long standing commitment to treating customers, employees and the communities in which the company operates with the utmost integrity.
“Our promise is meant to be inspirational and it expresses who we are when we are at our very best,” said Rudolph. “We have created a culture of excellence and every day our team of dedicated employees strives to make it right for the customers and consumers who depend on us to innovate and produce products that help people lead cleaner, healthier lives.”