Gander Mountain in Sheboygan to open with new name

Gander Mountain's Sheboygan store is located at County Road J and Gander Road.

Gander Mountain’s Sheboygan store is located at County Road J and Gander Road.

SHEBOYGAN — The Gander Mountain store in the Town of Sheboygan will remain open – with a new name, Overton’s.

According to Marcus Lemonis, the CEO of Camping World, confirmed via Twitter in June that Overton’s will be coming to Sheboygan with new products and expended categories.

Lemonis has not responded to MySheboygan.com’s request for confirmation the Sheboygan store will re-open under the Overton’s name.

Gander Mountain filed for bankruptcy in March 2017 and would close 32 underperforming stores soon after. The company told MySheboygan.com the decision to file comes after the company suffered financial losses from underperforming stores and losing customers to other online vendors. Gander Mountain has decided to sell the company while continuing operations.

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